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Roku’s new super cheap TVs will be Best Buy exclusives, which explains the price

An image of a Roku TV announced at CES 2023.
Image: Roku

Roku’s upcoming Select and Plus TV sets will be a Best Buy exclusive, and the streaming hardware company is planning to cross-pollinate its ad data with Best Buy’s own ad system. The partnership includes the whole TV lineup that Roku announced at CES this year, and outside brands can partner with the duo to target product ads to Roku viewers based on their Best Buy shopping habits.

The news comes just as Roku released its system OS 12 software that’s rolling out in the coming weeks. It’ll include new content discovery features, local news channels, and news recommendations that are curated to streamers and is “powered by AI,” according to the press release.

The new system also includes new location-based experiences, which should enable…

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