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Google wants you to forget the 10 blue links

Google’s Cathy Edwards onstage at Google I/O 2023.
Screenshot taken from the Google I/O 2023 keynote replay

The single most visited page on the internet is undergoing its most radical change in 25 years.

On Wednesday, Google introduced a major overhaul of its search results page that infuses the screen with AI. Called the Search Generative Experience (SGE), the new interface makes it so that when you type a query into the search box, the so-called “10 blue links” that we’re all familiar with appear for only a brief moment before being pushed off the page by a colorful new shade with AI-generated information. The shade pushes the rest of Google’s links far down the page you’re looking at — and when I say far, I mean almost entirely off the screen.

The current version of Google’s search results page isn’t perfect. It’s often cluttered and…

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