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Roblox is aiming for Westworld-like ease of design with generative AI tools

Illustration of the Roblox wordmark logo in green
Illustration: The Verge

Roblox CEO David Baszucki envisions that its generative AI systems might someday work in a way that’s somewhat similar to what you might have seen on the sci-fi show Westworld, based on comments during Roblox’s Q2 2023 earnings call on Wednesday.

The Westworld comparison came up as part of a longer answer about how AI might be able to help Roblox developers.

Ultimately, we’ll enter an age on on Roblox where anyone can make their avatar or clothing 100 percent through text prompts. So if I or you wanted to build a piece of clothing, we could describe it. We’re gonna see that created in real time.

Then, he pulled in Westworld.

We think for developers, this is going to accelerate quality up and down the stack. There’s a great video clip —…

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