Spotify has launched a new tool called Showcase that will let artists pay to promote their music to listeners on the platform’s Home feed. Artists can select a song or an entire album to appear as a mobile banner, which can be set to target a specific type of listener from 30 markets at launch. The banners will note that a recommendation has been sponsored.
Spotify gave us a sneak preview of Showcase at its Stream On event earlier this year as one of many new additions in a top-down revamp of its mobile app’s core homescreen. The rollout of Showcase began on Tuesday, and over the next few weeks, US artists with at least 1,000 streams in the last 28 days should see Showcase appear in the campaigns tab of Spotify for Artists.
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