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Apple opens App Store to game streaming services

Illustration depicting several Apple logos on a lime green background.
Illustration by Kristen Radtke / The Verge

Starting today Apple is opening up its App Store to allow game streaming apps and services. This means that services like Xbox Cloud Streaming and GeForce Now, which previously were only accessible on iOS via a web browser, will be able to offer full-featured apps. “Developers can now submit a single app with the capability to stream all of the games offered in their catalog,” Apple wrote in a blog post. These changes apply “worldwide,” according to the company.

In 2020, Apple appeared to have carved out a space for these cloud gaming services in the App Store. But that turned out not to be the case, as all games available through each service had to be submitted and reviewed as a standalone app. So the shift to allow one app with a…

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