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Apple didn’t release new iPads last year, and now its sales are way down

12.9-inch iPad Pro running Final Cut Pro
Photo by Vjeran Pavic / The Verge

Tomorrow, Apple will launch its Vision Pro headset, marking the company’s most high-profile product launch since the original Apple Watch. And later this year, it will open up the iPhone’s App Store (at least in the EU) in new ways, offering developers more freedom — even if some of them are already displeased with the approach Apple is taking. There are enormous moments ahead for this company, and in the run-up to all of that, today Apple announced its Q1 2024 earnings. At least for now, the pivotal question surrounding Apple’s business remains the same as always: how’s the iPhone doing?

Pretty well, it turns out. This was the first full quarter of iPhone 15 sales, and Apple reported iPhone unit revenue of $69.7 billion. (Just a few…

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