Connect with us

Hi, what are you looking for?

Rise In The FutureRise In The Future

Tech News

Tubi’s new redesign wants to push you down the rabbit hole

The name “Tubi” spelled in yellow stylized letters on a purple background.
Tubi’s new logo and signature shade of “turple.” | Image: Tubi

Tubi knows that people fire up its app just to see what happens to be streaming rather than to search for one specific thing, and the platform is trying to embrace that reality about itself in the form of a playful new brand identity.

Today, Tubi began rolling out a new look and feel for its login-free service that’s meant to emphasize how the streamer wants viewers falling down rabbit holes as they search through the thousands of films and series it has to offer. That was also the concept behind Tubi’s 2023 Super Bowl ad in which people were thrown down literal holes by anthropomorphic rabbits, and while the new branding is nowhere near as unsettling, chief marketing officer Nicole Parlapiano said in a press release that it’s meant to…

Continue reading…

You May Also Like

Editor's Pick

In this edition of StockCharts TV‘s The Final Bar, Dave and guest Julius de Kempenaer of RRG Research talk sector rotation, growth vs. value, offense vs....

Tech News

Photo by Jakub Porzycki/NurPhoto via Getty Images Intel’s chip-making division accumulated $7 billion in operating losses in 2023, Reuters reported on Tuesday. That’s a...

Tech News

Screenshot: Wes Davis / The Verge There’s a little-known hack in rural America: you can get the best fried food at the gas station...

Tech News

Photo by Amelia Holowaty Krales / The Verge Linux, the most widely used open source operating system in the world, narrowly escaped a massive...