Connect with us

Hi, what are you looking for?

Rise In The FutureRise In The Future

Tech News

TikTok’s podcast boom might be a bust

Photo illustration of the Capitol building under the TikTok logo with a slash through it.
Cath Virginia / The Verge | Photos from Getty Images

This is Hot Pod, The Verge’s newsletter about podcasting and the audio industry. Sign up here for more.


The common wisdom goes that video is the key to podcast discovery: you take the juiciest clips from your show, hope one goes viral every now and then on TikTok, and then that wider (and younger) audience becomes your new listeners. Uncah jamz is the prime example of this, sending a bunch of new attention to Call Her Daddy. But even podcasters who have cracked the code on TikTok have found the relationship between on-app engagement and actual listening to be weak, at best.

That issue may soon be moot. Last week, seemingly out of nowhere, the US House of Representatives passed a bill that would force Chinese company ByteDance to sell…

Continue reading…

You May Also Like

Editor's Pick

In this edition of StockCharts TV‘s The Final Bar, Dave and guest Julius de Kempenaer of RRG Research talk sector rotation, growth vs. value, offense vs....

Tech News

Screenshot: Wes Davis / The Verge There’s a little-known hack in rural America: you can get the best fried food at the gas station...

Tech News

Photo by Jakub Porzycki/NurPhoto via Getty Images Intel’s chip-making division accumulated $7 billion in operating losses in 2023, Reuters reported on Tuesday. That’s a...

Tech News

Photo by Amelia Holowaty Krales / The Verge Linux, the most widely used open source operating system in the world, narrowly escaped a massive...