Connect with us

Hi, what are you looking for?

Tech News

Roku’s idea of showing ads on your HDMI inputs seems like an inevitable hell

Vector collage of the Roku logo.
Illustration: The Verge

In this week’s edition of his Lowpass newsletter, Janko Roettgers covered a Roku patent that seems to telegraph that the company is planning some heavy advertising tactics for those who purchase Roku TV televisions. The patent centers around the idea of displaying ads on these TVs whenever they’re tuned to an HDMI input that’s paused or idle. Theoretically, this would allow Roku to present ads throughout your whole TV experience — and in places where it’s not viable to do so today. Your PS5, Xbox, Apple TV, or Blu-ray player could become yet another canvas for the company to continue growing its already-lucrative advertising business.

According to the patent, the company would use a number of different clues to determine when an HDMI…

Continue reading…

You May Also Like

Tech News

How the “Add to Chromebook” badge looks like on websites. | Image: Google Google is making a new “Add to Chromebook” badge that’s designed...

Editor's Pick

Colin Grabow Some members of Congress believe that US servicemembers suffer from an excess of choice in the boots they use—and they’ve got the...

Tech News

Illustration by Carlo Cadenas / The Verge A security lapse could let millions of college students do free laundry, thanks to one company. That’s...

Tech News

Image: Samar Haddad / The Verge As video games and movies become more immersive, it may start to become apparent what sensations are missing...