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Video game actors are officially on strike over AI

SAG-AFTRA union video game performers strike outside Warner Bros. Games, part of the Global Streaming and Interactive Entertainment unit of Warner Bros. Discovery, in Burbank, California, on August 1, 2024. 
Photo by Valerie Macon / AFP via Getty Images

Actors have once again picked up their picket signs. But this time, members of the Screen Actors Guild are striking against the video game industry after negotiations for a new contract governing interactive media and video games fell through. The guild began striking on Friday, July 26th, preventing over 160,000 SAG-AFTRA members from taking new video game projects and impeding games already in development from the biggest publishers to the smallest indie studios.

Negotiations broke down due to disagreements over worker protections around AI. The actors union, SAG-AFTRA, negotiates the terms of the interactive media agreement, or IMA, with a bargaining committee of video game publishers, including Activision, Take-Two, Insomniac Games,…

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