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YouTube will use AI to generate ideas, titles, and even full videos

A screenshot of the YouTube Inspiration tab, with a brainstorming window opened.
YouTube’s Inspiration tab will happily tell you exactly what to make next. | Image: YouTube

Artificial intelligence is running rampant across Google’s entire product portfolio, and YouTube is adopting some of the company’s newest tech in service of helping creators create. On Wednesday, at its Made on YouTube event in New York City, the company announced a series of AI-related features on the platform, including a couple that might change how creators make videos — and the videos they make.

The first feature is the new Inspiration tab in the YouTube Studio app, which YouTube has been testing in a limited way over the last few months. The tab’s job is, essentially, to tell you what to make: the AI-powered tool will suggest a concept for a video, provide a title and a thumbnail, and even write an outline and the first few lines…

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