Connect with us

Hi, what are you looking for?

Tech News

Xbox continues its push beyond consoles with new ad campaign

Vector illustration of the Xbox logo.
Image: The Verge

Microsoft has been trying to expand Xbox to multiple devices for more than five years now, and now it’s launching a marketing campaign to make it very clear that it thinks every screen is an Xbox now. A new “This is an Xbox” campaign is launching today to position the Xbox brand as a way to play games across multiple devices, instead of just an Xbox console.

“This Is an Xbox invites people to play with Xbox across multiple devices and screens,” explains Craig McNary, senior director of Xbox marketing. “It showcases the evolution of Xbox as a platform that extends across devices, with bold, iconic, fun visuals and a light-hearted tone.”

Image: Microsoft

Microsoft’s new Xbox marketing campaign.

Microsoft has…

Continue reading…

You May Also Like

Editor's Pick

Travis Fisher and Josh Loucks Just north of Boston in Everett, Massachusetts sits the poster child for irrational energy permitting in the United States....

Tech News

Nintendo Our first couple of looks at Echoes of Wisdom made it seem like Zelda would be fighting to save Hyrule with just her...

Tech News

Image: Cath Virginia / The Verge, Getty Images French authorities arrested Durov as part of an investigation into criminal activity on Telegram. Continue reading…

Editor's Pick

David Inserra Last week, Australia dropped its revised Combatting Misinformation and Disinformation Bill 2024, and it’s about two sandwiches short of a picnic. The...